Reposting on Facebook: A Complete Guide


Facebook is an excellent platform for expressing ourselves, and reposting content allows us to share valuable ideas and perspectives with others. However, reposting is a double-edged sword that can have both advantages and drawbacks. In this guide, we’ll explore how to repost on Facebook, the benefits, challenges and downsides, and how to approach reposting strategically for maximum impact.

How to Repost on Facebook:

Reposting on Facebook is a simple process that involves sharing an already-existing post. Here are the steps below:

Action Description
Login to your Facebook account Login to Facebook using your email and password
Find the post you want to repost Visit the profile page of the person or account that shared the post, find the post, and click on it.
Click the share button The share button is underneath the post. You can click on it to share the post with your Facebook friends or on your timeline.
Add a caption if necessary You can also add a custom message or a caption to your post.
Click on post. After reviewing the post, click on the post button to share it.

Advantages of Reposting on Facebook:

Reposting on Facebook has many advantages, including the following:

1. Increased Visibility:

Reposting allows you to reach a broader audience beyond your circles, thereby increasing your exposure and visibility. It’s an excellent way to find like-minded individuals and increase your network.

2. Saves Time and Effort:

Reposting saves you the time and effort of creating original content. There are many viral and thought-provoking posts on the platform that could pique your followers’ interest and prompt engagement from them.

3. Shows Support:

When you repost someone’s content, you’re showing them support and appreciation for their efforts. They’re more likely to share your content in the future and may even become brand advocates.

4. Demonstrates Expertise:

Reposting quality content from reputable sources increases your credibility and proves to your audience that you’re knowledgeable and well-informed within your niche.

5. Generates Engagement:

If you repost engaging content, you’re likely to spark conversations and propel communal engagement from your followers. You can use insightful captions and hashtags to cultivate interaction and create a sense of community.

6. Cost-Effective:

Reposting content is free. It’s an excellent way for small businesses and individuals to drive traffic to their pages without spending a dime.

7. Aids in Marketing and branding:

Reposting relevant content is a useful addition to your marketing and branding strategy. It’s an excellent way to keep your followers updated and engaged with your brand.

Disadvantages of Reposting on Facebook:

Reposting on Facebook comes with some risks that you should consider before sharing content. Here are some possible drawbacks:

1. Poor Reputation:

If you repost inaccurate or misleading content, it could harm your reputation and the trust your followers have in you and your brand.

2. Legal Implications:

Reposting other peoples’ content without their permission could lead to legal actions such as copyright infringement, which could incur hefty fines.

3. Limited Engagement:

Not all reposted content is appropriate or relevant to your followers. If you don’t repost quality content, your followers might ignore your posts or even unfollow your page.

4. Lower Organic Reach:

Reposted content typically has lower organic reach than original content. Original content is a signal of personal engagement and connection, which Facebook values more.

5. Duplication:

Reposting other peoples’ content could lead to duplication, leading to Facebook’s algorithm flagging your page as spam, which could decrease your organic reach.

6. Loss of Control over Branding:

Reposting someone else’s content means losing control over your branding and messaging. Moreover, it could limit your ability to communicate your brand messaging effectively.

7. Increased Competition:

Reposting others’ content means that you’re competing with other users, making it harder for your content to stand out, unless you add your unique spin to it.

Frequently Asked Questions (FAQs)

1. What is the difference between sharing and reposting on Facebook?

Sharing a post means you’re displaying someone else’s post on your Facebook page without changing any of its content. Reposting, on the other hand, means resharing content, but with some modifications such as changing the caption or adding your input.

2. Can I repost content without asking the original owner?

No. You should always ask for permission before reposting other peoples’ content, and in some cases, you might need to give attribution or pay a licensing fee before sharing the content.

3. Can I repost any content that I see on Facebook?

You should be cautious and selective about the content you repost. Ensure that it’s relevant and adds value to your brand and followers. Avoid sharing false or offensive content that could harm your reputation.

4. How can I avoid infringing on copyright laws while reposting on Facebook?

Avoid reposting copyrighted images, videos, or music without proper attribution or licensing. Ensure that you know the content’s copyright status before sharing it and seek permission where necessary.

5. How do I tell whether a post can be reposted or not?

Some posts may have the ‘Share’ button disabled, which means they can’t be reposted. Moreover, the person who initially posted may indicate that they’re not accepting reposts.

6. How often should I repost on Facebook?

Quality over quantity is critical when it comes to reposting on Facebook. Ensure that you’re reposting content that resonates with your audience and adds value to your brand. Consider reposting once or twice a month, or whenever you find something worth sharing.

7. Can I repost my old content?

Yes. Reposting your old content is an excellent way to remind your followers about your past work and keep them engaged with your brand.

8. How do I avoid being flagged for spam while reposting on Facebook?

Ensure that you don’t repost the same content too often or repost from the same source repeatedly. Adding a unique message or caption to your reposted content could prevent it from being flagged as spam.

9. Should I repost my competitor’s content?

It’s up to you. Though it may seem counter-intuitive, reposting a competitor’s content may spark discussions within your audience. Just ensure that the content aligns with your brand messaging and adds value to your followers.

10. Can I repost content on Facebook Marketplace?

No. Facebook Marketplace is reserved for buying and selling physical goods, and therefore reposting content is discouraged.

11. How do I track the performance of reposted content?

You can track the performance of your reposted content by evaluating your engagement metrics such as likes, comments, and shares. You can also use Facebook insights to track your post’s reach and engagement.

12. Should I repost live content?

No. Live content is typically time-sensitive and unique, meaning that reposting it wouldn’t add any value to your followers and could be perceived as unethical.

13. Can I repost paid content on Facebook?

No. Reposting paid content without the original owner’s permission could lead to legal implications and harm your reputation.


Reposting on Facebook is an excellent way to increase your audience, engagement, and exposure. However, it comes with some risks that you should consider before sharing content. Remember to seek permission before reposting content and ensure it adds value to your brand and your audience. Quality content over quantity is critical when it comes to reposting, and always strive to add your unique spin to it.

If you’re looking to enhance your social media presence, reposting can be an effective strategy to consider. Follow the tips and guidelines we’ve outlined above, and you’ll be on your way to reposting success.


The information in this guide is for general purposes only, and we make no guarantees or warranties of any kind concerning the accuracy or suitability of the information contained herein. Moreover, we’re not responsible for any actions taken by users who engage with the content herein. Always seek professional advice before making business decisions.

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